Factors to Consider When Designing Trade Show Displays
Trade shows are a constant occurrence in the world of business. Here, organizations, companies, individuals, business owners come to show forth their products and services to thousands of prospects who attend the trade shows. These people are often potential buyers and prospects who might require the services or products of the trade show exhibitors. Attendees who do not have products and services to showcase, can easily look around for the latest technologies that may be relevant to their businesses.
Because of its importance, literally tens if not millions of dollars are spent on these events by each company or organizing body. In fact the trade shows themselves are reputed to be a multibillion dollar budding industry that has not been fully exploited. Trade show designs and booths are critical to the success of any tradeshow. Depending on the needs of the requirements of the exhibitors, the trade show booths can be anything from a portable both that can be assembled in as little as 20 minutes to more complex one store booths.
Designing the trade-show displays can either make or mar the exhibition. There's the possibility of generating quality leads and new clients when certain factors are put into consideration before the exhibition. Some factors to consider include:
1. A little Bit of Splash
Like it or not, a more stylized booth can reasonable boost visitor responsiveness. Even when professional are conservative as in financial consultants and experts, a little difference and deviation from the norm can make all the difference. A flashier booth will ultimately attract more prospects. People are used to noticing something out of the ordinary. So make some effort in ensuring that the designs are different in a positive way.
2. Number of Products Available for Display:
While it is important to get as many products as possible on display, you might also want to reduce the amount of paraphernalia. Focus only on the message, reduce the clutter and more prospects will be attracted to your booth. A small booth with a clear message stating the benefits of certain products and services is a winner all the time compared to the very flashy ones with confusing messages.
A booth without any incentives isn't likely to attract many prospects. Think of it this way: it's a busy market and only those with the best products and incentives will get the higher number of customers. You could play some music, dispense popcorn and canned drinks et.c. If you want to add a little more difference, you can employ an on-the-spot caterer who makes snacks. The aroma is sure to drive more prospects to your booth.
4. Your Brand:
The most important thing to consider is the brand of the company. All exhibitions should be driven at getting the brand noticed by more prospects. While the brand image may be static, other things such as the lighting, exhibitors' clothes should create a dynamic flow conveying a message of fluidity and dynamism. Emphasis should also be placed on the graphics design and booth construction.