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What is email marketing software and how does it work?

Email marketing software is a technology that has been developed in recent years in response to the growing demand for email marketing to promote business's products and services.

It is designed to deliver bulk emails quickly and safely. If you are planning on emailing a large number of a few hundred clients or more then you may have problems with your mail provider blocking bulk emails or classing your emails as spam but with the email software you can rest assured your emails will be received. Since the software is designed specifically for marketing it also incorporates an 'unsubscribe' function for recipients to comply with regulations and a function to manage bounce-backs and defunct email addresses.

For the design elements of your emails there are a range of templates that you can choose from if you are not familiar with html, and you can incorporate your own links and images to create a unique and professional appearance to capture the eye. Most email marketing services allow you to manage your contact databases online and you can also track the success of your campaigns using the features that generate the open and read rates of your emails. Although the software is not an entirely free service it is still low cost and most websites will allow you to set up an account for free.

How will email marketing software benefit my business?
If you are already using email marketing as part of your wider marketing strategy you will already be aware of the benefits it can have, but what about making use of email marketing software to further enhance your campaign? As mentioned the software is very low cost to use; emails usually work out costing less than a penny each so it is incredibly cheap in comparison to direct mail.

The software is designed to be used by anyone, so remains accessible and easy to operate. It is quick and easy to edit designs so you will undoubtedly save time when it comes to putting together your campaign. In addition, you will save time managing your databases as the service will automatically remove unsubscribed or disused email addresses.

The ability to track the success of your campaigns will provide valuable information to add to your marketing strategies and you will not have issues sending large quantities of emails. Emails can also be easily personalised and addressed specifically to each recipient so you will likely see an increase responses and interest in your campaigns.


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